Competitiveness through information
Competitiveness through information, in short CI, (in English: competitive intelligence) is an activity that involves obtaining, analyzing and capitalizing on data, news and information about products, services, customers, competitors and any other aspects of the environment in which an organization carries out its business the activity or has interests, in order to support the decision-making processes of the top management in that organization. Competitiveness through [...]
Price monitoring. Why?
The process of monitoring competitors' prices is one of the key marketing tasks. It is useful for businesses running successfully in the market. Also, with the help of monitoring, the maximum number of customers can be gained. It is most convenient to perform the dynamic analysis by means of the competitor price analysis procedure.
About price analysis
The monitoring of prices is regular or, in other words, even following the constant changes of the market, studying the trends (future-cast), comparing the prices of competitors and the detailed analysis of the latest presentations. The pricing policy of the company is one of the key points that has a direct impact on the aspect of business success. Analysis of changes in competitors' prices and variations in the parameters of [...]
Strategic product analysis
Strategic analysis operates with the notion of product portfolio. An enterprise does not manage only one product that constitutes its portfolio. Each of the particular situation due, first of all, to the stage of the cycle in which it is located and secondly due to the presence of competitors, the characteristics and development prospects of the entire sector.
Analysis of managerial activity
Managing a socio-economic system means, in essence, to realize, foresee, decide, organize, command, coordinate and control in such a way that the functions of the system as a whole achieve optimally the goals and objectives of this system. (H. Fayol, Administration industrielle et generale, Dunod, Paris). Management is an English term of French origin. The French author Jean [...]
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